Moving Content is headed up by Norman Lomax. Norman started his career in image making as an assistant at the famous Bow St Studios which used to be in the basement of the Royal Opera House in Covent Garden. Here he worked for London’s top advertising photographers and learned how to light everything from fashion models to cars and still life. Much later, this experience led him to be cited as “Europe’s young master of light” in The Leica history of photography.
Since then, Norman has worked as a staffer for the Independent on Sunday and The Observer newspapers and then moved on to freelancing for most of Europe’s top magazines. He was commissioned to shoot an unusually wide range of work from fashion for GQ Magazine, Cars for Top Gear and general features and portraiture for Stern Magazine and Le Figaro. He has won several international awards including a World Press Prize and Sports Photographer of The Year. He has been lucky enough to organise shoots in most countries around the world and has been privileged to have met many of his heroes.
Always a frustrated film maker, Norman has been recently inspired by the latest developments in digital moving image capture.
At last we can transfer the traditional photography skills to moving image without the eye wateringly expense of film, we don’t have to shoot blocky video anymore…it’s a really exciting time for those who really care about quality.
Although it’s accepted that video is now the most effective form of marketing, photography still has a role to play, especially when working in a cross-media environment.
See some of our work in the Portfolio.