All you need to know about video marketing from the UK’s Internet Advertising Bureau.
How and why online video is now a crucial part of business.
This short paper really explains why and how online video marketing works. It’s written from a UK perspective and offers a really good overview of the most cost effective way to reach your audience and increase/protect profits.
It contains some startling research and interesting case studies but we do think their cost estimations are inflated.
Read the paper here IAB Video Marketing online