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8 reasons why online video is essential: the facts

22 September

1. With appropriate SEO (search engine optimisation) a site featuring video is 53 times more likely to appear on page one of Google’s search listings (Forrester Research, January 2010)

2. People who view video on websites are 64% more likely to buy (comScore, August 2010)

3. Video in email marketing can increase click-through rates by over 96% (Implex 2010 Email marketing Trends survey)

4. In the UK, over 35 million people watch an average of 17hours of online video a month.

5. Of these videos, Google get 30.4 million unique viewers with the BBC ranked second with 9.9 million. (comScore Video matrix, Dec 2010 UK data) 

6. By 2013, 90% of internet traffic will be online video (Cisco, 2010)

7. Video is now the ‘glue’ of social marketing:

  • 1 in 3 video viewers comment
  • 1 in 2 viewers regularly share videos
  • More than 1 in 2 view online video with others (Comscore, Jan 2011)

8. UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising.  (PriceWaterhouseCoopers)

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