Moving Content’s underwater video footage gets over 250,000 plays on You Tube within 2 weeks of Sue Austin’s edit going online. Norman Lomax of Moving Content worked on the collaborative ‘Creating the Spectacle!” project with Sue Austin’s Freewheeling Team. Sue is a wheelchair user who is hoping to use her performance art to alter negative preconceptions surrounding the wheelchair.
As part of the pre-event publicity, with the help of Ray Tostevin at Grace Productions, we excited Channel 4 news with our own edit and secured a 4.5 min feature broadcast to an audience of approx 1.2 million. Since then stills and video we shot have gone global on 737,000 websites including Discovery Channel, New Scientist, The Independent and newspapers from Canada to India.
“Creating the Spectacle!’ is an Unlimited Commission. Unlimited is a project at the heart of the London 2012 Cultural Olympiad that celebrates disability, arts, culture and sport on an unprecedented scale. Unlimited is being delivered by Arts Council England, London 2012, the UK Arts Councils and the British Council.
See ‘Torch” film here.